Archiv der Kategorie: Uncategorized

Ab sofort findet ihr die neuesten Artikel zum MACD hier:

DESIGNPF.com, dem neuen Blog unserer Fakultät. Die Kategorie MACD enthält neben Studienprojekten, Exkursionen und Events auch alle Studiengangs-Infos, Termine, Kontaktadressen usw.

….nach Erhalt von Master-Urkunde und -Zeugnis, unser Jahrgang 3 (v.l.n.r.):

Gisela Alberich Trullols, Marinus Schmid, Kathrin Wetzel, Eva Hahn, Katrin Menne, Sonja Bonk, Julia Howard, Ricky Fromme und Johannes Blum, Lei Cai fehlt leider gerade.

Euch allen HERZLICHEN GLÜCKWUNSCH!

Es war eine aufregende Zeit – hier sind ein paar Ausschnitte aus den letzten Semestern…

You’ll find descriptions and pictures of all six scenarios here.

Fotos: Winfried Reinhardt

Project Background of “Pforzheim 2030″:

Pforzheim has a long history of manufacturing and prosperity. It became known as the “City of Gold” nearly 250 years ago. The city currently promotes itself as the European centre for jewellery looking back to its illustrious past but in order to compete effectively in 21st century it has decided to look forward and imagine new futures based on its innate strengths and assets.

Therefore, in 2008, the positioning strategy “Themeworld Pforzheim” was developed to assist in the repositioning of the city.  A Themeworld strategy is a narrative strategy to uniquely position a city or a region based on authentic characteristics and strengths. The Pforzheim organisation for economic development and city marketing initiated a collaboration with the MA in Creative Direction of Pforzheim University,  School of Design, and the MA Creative Practice for Narrative Environments, Central Saint Martins College of Art and Design, London, to develop some scenarios based on the “Themeworld Pforzheim”.

The assignment for 24 students from London and Pforzheim was: Develop, illustrate and explain Pforzheim 2030- How could Pforzheim look like in 20 years from today? Based on the authentic strengths of Pforzheim and within the frames of 6 distinct scenarios, students examine extreme futures for Pforzheim. After about 2 weeks of intense research and professional inputs, the findings were shown in the city hall.

The project aims were

• To produce a range of visual-think-pieces that visualise and communicate a wide range of possible futures for Pforzheim on the basis of the “Themeworld Pforzheim”

• To stimulate debate in the City of Pforzheim about its futureand to foster a new productive and creative relationship between two world renowned design schools

Fotos: Wilfried Reinhardt